Blog Assignment 2 - Cultural Globalization

 

It can also appear an alternatively obvious point, to begin with, however, to understand the meaning and personality of 'cultural globalization' we first have to understand some defining points of the two constituent terms. Much has been written from the semiotic-hermeneutic perspective of cultural analysis in response to this deep misconception, demonstrating the active, transformative nature of the appropriation of cultural goods.

The 'moment of culture' in the purchasing selections of young humans on Saturday afternoons - to purchase this or that manufacturer of jeans or coaching shoes or mobile phone - is one of self-representation, towards a historical narrative of terrific cultural style: How do I favor to be perceived? What cultural snapshots do I favor to conform to or contrast with? What do I value? What do I desire? These are no longer banal questions, even though we may also decide consumerism as incapable of presenting pleasing answers.

The most common way in which this is conceived is in the assumption that I cited earlier, that cultural globalization implies a form of cultural imperialism: the spread of Western capitalist - particularly American - a tradition to every section of the globe, and the consequent threat of a loss of wonderful non-Western cultural traditions.

What is at stake for cultural analysis is now not the ability of Western firms to command broad markets for their merchandise around the world, however rather, the deeper cultural implications of this capacity. As globalization distributes the institutional aspects of modernity across all cultures, it, therefore, generates these institutionalized forms of cultural belonging - in some instances where they have no longer before performed any function in cultural life. The fundamental mistake of those who regard globalization as a risk to cultural identification is to confuse this Western contemporary shape of cultural creativeness with a familiar human experience.

The main discourses of today's cultural globalization are mostly concerns and criticisms of the global spread of American Hollywood movies and Papdung popular culture and the erosion of culture throughout life, from McDonald's to Coca-Cola these days to Starbucks. However, Barni explores the essence of the phenomenon of cultural globalization by attempting a deep reflection on "culture." Would it be the same as American culture to watch the Lord of the Rings while enjoying McDonald's burgers and Coca-Cola? The author emphasizes that it is not the case to separate and lower the definition of "culture" and "cultural goods".

 Culture is not a cultural product. There are some tension and conflict between the material-centered industrial culture, which has temporary and constant variability, and the regional culture, which is formed by a special geographical and social environment. Many who are worried about the destruction of their identities and cultural unification due to globalization are concerned that the cultural products of developed countries such as the United States are in danger of destroying their own local culture. However, it cannot be said that the permeating culture is unilaterally dominant. This is because the global spread of cultural products in developed countries does not create the same values ​​and consciousness for all the countries and ethnic groups that house them, or for individuals. Inmates merely consume selective goods as needed.

 Therefore, the idea that the phenomenon of the global distribution of the same cultural goods destroys the local culture and spreads the same culture is only a clumsy judgment without sufficient reflection on the properties of the culture. This is because the people of the region who accept the external culture accommodate specific cultural products and constantly create and regenerate new cultures according to the special circumstances of the region.