What is the relation between culture and globalization?-LIUXINLEI

 What is the relation between culture and globalization?

Globalization is a reality that we cannot deny, and we must also admit that while the world is developing rapidly in all aspects, internationalization is also playing its role. As mentioned in the article, globalization is a multidimensional process. This multi-dimensional process is particularly embodied in media and communication. As a part of globalization, culture has an impact in all aspects of our lives, and it brings both positive and negative impacts.

On the positive side, globalization has brought cultural universality. The development of international university education and SNS has greatly accelerated the spread of culture. People are drowning in constantly pushing new YouTube videos and new media articles. A certain novel idea in a small European town may quickly be loved by fans all over the world, but a new trend of thought swept the world a week later. We have to admit that the globalization of culture in some respects has brought people all over the world closer together, increased global awareness, and made people better face the common disasters of mankind. For example, the COVID-19 epidemic that we are now experiencing as a human being is precisely because of the globalization of culture that allowed countries to understand the characteristics of the virus when the virus was first discovered in China. With the rapid development of modern science and technology, the vaccine will be invested in research and development in the shortest time, and mutual aid materials will be donated to circulate. If there is no globalized cultural dissemination and cultural barriers are erected by various countries, then the development of the epidemic will be worse than what we see now. At the same time, I think that the internationalization of culture brings more than just the convenience of cultural circulation, it leads the development of a series of social topics such as human rights. In recent years, the "metoo" movement initiated in South Korea has not only been promoted in South Korea, it has also been widely developed in Asia. In my country, where there are relatively cultural barriers, there are also many women who speak out on social media and other aspects, which has led to a series of women’s topics appearing in social topics, triggering a series of developments, although the government and other institutions have not yet Laws and regulations on unequal treatment of disadvantaged groups have been promulgated, but public opinion in society has been developing in a very positive direction. In this matter, I believe that cultural globalization is pushing the entire social consciousness of a region to develop in a more positive direction, and it will bring about global changes.

But the globalization of culture has also brought negative effects. Before talking about globalization, we have already learned that there are two sides to the development of culture in the mass media. American scholar Neil Bozeman’s book is called "AMUSING OURSELVES TO DEATH". He believes that powerful media can redefine the real world with a hidden but powerful suggestive force, and even shape the cultural spirit of an era. The above is to live in the huge metaphor world created by the media without knowing it, so the theory of "media is metaphor" has been developed. The shortcomings of cultural globalization accelerated the development of his predictions in our society. With the rapid development of economy and technology, capitalism needs culture as a carrier to play an economic role, and economic practice, as a part of culture, is difficult to discuss separately from other effects produced by culture. Therefore, in the modern mass media, videos are edited short and fast, and people are formed by the mass media in the habit of being unable to read deeply or focus for a long time. The original intention of all this may be just the time the capital behind wants it to spread The cost is less. The globalization of culture has distorted people's understanding of the cultural field, and culture is actually aggressive. For example, tiktok originated in China. As a social platform for short videos, there were many different voices in the society during the development of China. There were social incidents in which minor parents used their children as gimmicks to make video money. Indulged in short videos in a traffic accident. Now as a globalized platform, it is hard not to say that it is a microcosm of cultural globalization, but it does bring many negative effects. In the article, the author cited the development of Disney as a kind of cultural totalitarianism. It has swept the world, and no one knows it. The third world has not participated in globalization like the developed countries. Disney is a culture. Demand has become a role that governs the operation of the economy, and many people involved in Disney's construction have never understood Disney. At this level, cultural globalization is negative.

The development of culture has promoted the operation of globalization. It is not only a media or a simple carrier, but also dominates the operation of globalization, because it is not as far away from daily life as economy and politics. It exists in us. Every corner of life. Globalization has also led to the development of culture. It is difficult for me to define the relationship between culture and globalization. I would like to say that they complement each other.