What other local adaptations of global culture can we think of?/PARK HYE MIN(박혜민)

 Among Korean foods, various foods are going abroad. For example, the ramen brand Shin Ramyun has made inroads into various countries, including China, Europe, and the United States. Shin Ramyun, which expresses the spicy taste of Koreans, has captivated the taste of foreigners while retaining its original spicy taste. This is a case of success by creating discrimination against other ramens by maintaining the original taste rather than changing it to the taste of locals.

In contrast, there is Paris Baguette, famous for its Korean bakery strategy. Paris Baguette has also made inroads into various countries, including Europe and the United States, and photos of Paris Baguette's bread in Paris, France, have become a hot topic on SNS. The reason is that it actually looked more delicious than the bread of Korean Paris Baguette, could see more kinds, and the price was also cheaper. This shows that Paris, France, has adapted to local culture with its localization strategy, which is famous for bakeries.

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